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Crafters Choice™ Matte Americana Red Liquid Pigment |
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Additional Information |
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Directions & Ingredients |
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SDS & Documents |
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Questions & Answers (17) |
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Recipes & Videos (3) |
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Customer Reviews (60) |
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Customer Photos (0) |
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Formerly named: Brick Red Liquid Pigment. Proprietary liquid blend that produces muted, natural shades of color. May not be used in eye and lip products. 2 oz colors approximately 24 pounds of soap (depending on desired shade).
FDA Approved Color Additive Applications:
General Cosmetics - Yes
Cosmetics for Eye - No
Lip - No
Bath Water - Yes
Physical Form: Red Liquid
Solubility: Disperses in water
Country of Origin: USA
Performance Results:
Color: Produces a vibrant color in clear soap base. A pastel color is produced in opaque (white) soap base. This product is only approved for melt and pour soap base because it is a color suspended in melt and pour soap base.
Product pH: Color will not change in products with a high pH.
Color Fading: This color is not light sensitive.
Color Migration: If product design has layered colors, this color will not migrate or "bleed" between layers.
Storage: Room temperature. Air tight container.
Best Used By: One year from date of purchase.
Shelf Life Once Used in Manufacturing: One year from manufacturing date.
This product may speckle in mp soap. To lessen the speckling, mix well and do not over use.
Country Of Origin: United States
|  | This product is not on the CA Prop 65 list of toxic chemicals.
This product conforms to the reporting requirements of California Proposition 65 (Safe Drinking Water and Toxic Enforcement Act of 1986). We are conforming to the regulation by reporting the existence, or lack thereof, of ingredients deemed reportable by the above mentioned regulations via a Safety Data Sheet (SDS), in Section 15 "Regulatory Information." Ingredients from Natural Food Sources (NFS) and are exempt from reporting in accordance with Title 27, § 25501(a). |
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International Nomenclature of Cosmetic Ingredients (INCI): Glycerin, Iron Oxides
Common Name Ingredient Listing (FDA Approved): Glycerin, Iron Oxides
Directions:
Stir well. Using a plastic dropper, add color to base drop-by-drop. Use amount as desired. Adding more drops will produce a darker color. You have used too much color if your soap bubbles are not white. Adding this color to white soap will produce a pastel colored bar of soap.
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Average Customer Rating: |
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(60 Reviews) |
Karen • Oklahoma
Date Submitted: 10/27/2018
I Recommend This Product!
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"Nice Color " |
COMMENTS: A bit disappointed in it not being a true red but that’s not what the description says either. It is a really nice, I’m going to call it, Brick Red. Nothing wrong with it at all.
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PRODUCT USED IN: Soap - Melt & Pour, Liquid Soap & Washes
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THINGS I LIKE |
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THINGS I'D LIKE TO CHANGE |
• Easy to control light or dark you want
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Mikki • Louisiana
Date Submitted: 10/11/2017
I Recommend This Product!
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"A True Red" |
COMMENTS: Before now been getting pink. Love this red.
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PRODUCT USED IN: Soap - Melt & Pour, Bath Fizzies & Salts
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Dana • Delaware
Date Submitted: 09/02/2017
I Recommend This Product!
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"Brick red in CP" |
COMMENTS: This is a brick red to merlot red in CP soap. Easy to use and nice that it's a liquid.
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PRODUCT USED IN: Soap - Cold Process
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THINGS I LIKE |
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THINGS I'D LIKE TO CHANGE |
• Already a liquid • Easy to use
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cgawlik • Georgia
Date Submitted: 03/31/2017
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"not my favorite" |
COMMENTS: Not sure what the deal is with the liquid colors but I had horrible clumping issues with my cp soaps while trying to use these. Switched to dry colorants and havent experienced same problems.
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PRODUCT USED IN: Soap - Cold Process
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Olena • Illinois
Date Submitted: 02/04/2017
I Recommend This Product!
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"I like it." |
COMMENTS: Nice red color.
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PRODUCT USED IN: Soap - Melt & Pour
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Karen • Washington
Date Submitted: 01/25/2017
I Recommend This Product!
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"LOVE THIS COLOR OF RED!" |
COMMENTS: Love this color! It is so hard to find a red that gives a real AMERICANA RED result. This one I love! It is not too dark and does not give you a pink hue when used! REAL AMERICANA RED!
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PRODUCT USED IN: Soap - Melt & Pour
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dondra • Maryland
Date Submitted: 01/17/2017
I Recommend This Product!
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"beautiful rose color " |
COMMENTS: I added this to a batch of liquid suspension soap with pearlizer and it made a beautiful soft pink color. I have had my body wash in heat and in the cold car and I have not seen any form of separation or changing of the color. I really like this and will buy again.
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PRODUCT USED IN: Liquid Soap & Washes
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Steve • Georgia
Date Submitted: 01/16/2017
I Recommend This Product!
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"Nice brigh red" |
COMMENTS: Can make it as light or dark as you want!! Love it
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PRODUCT USED IN: Soap - Melt & Pour
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Diane • Missouri
Date Submitted: 12/04/2016
I Recommend This Product!
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"Love it!" |
COMMENTS: Use a lot during the holidays
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PRODUCT USED IN: Soap - Melt & Pour
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Marley • Texas
Date Submitted: 11/26/2016
I Recommend This Product!
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"Great!" |
COMMENTS: I really like this liquid pigment,it was very smooth and easy to blend in with M&P soap base plus the color was the perfect shade of American Red.
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PRODUCT USED IN: Soap - Melt & Pour
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shannon • Alabama
Date Submitted: 11/15/2016
I Recommend This Product!
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"Great color!" |
COMMENTS: Love the color! We know micas are best for bath bombs, but I confess, I tried using this and it still works great if not using much. I recommend for the great color alone! beautiful!
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PRODUCT USED IN: Soap - Melt & Pour, Bath Fizzies & Salts
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THINGS I LIKE |
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THINGS I'D LIKE TO CHANGE |
• Rich color • dropper tip on container
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corena • Oklahoma
Date Submitted: 10/20/2016
I Recommend This Product!
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"Matt American red" |
COMMENTS: Great color easy to work with
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PRODUCT USED IN: Soap - Melt & Pour
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Dana • California
Date Submitted: 09/11/2016
I Recommend This Product!
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"Good, but not GREAT" |
COMMENTS: I'm sure I'm not alone when I admit that I would love it if I could find a true RED color which wouldn't migrate/bleed. This is a nice color, but more of a brick red than what I would deem a true red.
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PRODUCT USED IN: Soap - Melt & Pour
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THINGS I LIKE |
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THINGS I'D LIKE TO CHANGE |
• Easy to use
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• Wish it were more of a true red
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Robert • Pennsylvania
Date Submitted: 09/09/2016
I Recommend This Product!
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"Good colorant" |
COMMENTS: Used in m&p soap was hoping for a deeper brick, more of a strawberry coloring. No odor, and easy to use.
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PRODUCT USED IN: Soap - Melt & Pour
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THINGS I LIKE |
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THINGS I'D LIKE TO CHANGE |
• Easy to use
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• Make darker
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Mary • Ohio
Date Submitted: 06/23/2016
I Recommend This Product!
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"nice rich color" |
COMMENTS: I like these, too. No mixing involved.
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PRODUCT USED IN: Soap - Melt & Pour
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Jessica • Louisiana
Date Submitted: 05/22/2016
I Recommend This Product!
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"I'm in love!" |
COMMENTS: I'm in love with Matte Americana Red Liquid Pigment!!
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PRODUCT USED IN: Soap - Melt & Pour, Soap - Cold Process
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THINGS I LIKE |
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THINGS I'D LIKE TO CHANGE |
• Color • Ease of use..
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• Nothing..
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Vittoria • Kentucky
Date Submitted: 03/01/2016
I Recommend This Product!
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"Use this to achieve a gingery peach" |
COMMENTS: This is a wonderful red. It will deliver an autumnal shade, a muted Christmas red for more rustic looking Christmas products, and when just a bit is used, a lovely, gingery peach.
WSP Response: | If you are looking for a colorant that will not bleed try any of our Mica Powders. |
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PRODUCT USED IN: Soap - Melt & Pour
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THINGS I LIKE |
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THINGS I'D LIKE TO CHANGE |
• Lovely red for various seasons • A little bit yields a pretty muted peach
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• It bleeds
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Melissa • Nevada
Date Submitted: 03/01/2016
I Recommend This Product!
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"Excellent "brick" read" |
COMMENTS: Pre-mixed and easy to use in m&p. Love this stuff!
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PRODUCT USED IN: Soap - Melt & Pour
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KIMBERLEY • Georgia
Date Submitted: 01/31/2016
I Recommend This Product!
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"Best Red Colorant" |
COMMENTS: This is the best red colorant that i have used. Gave me a perfect bright red in my cp soaps, as well as in body wash. A little goes a long way and the liquid form is easier to use than the powder in my opinion.
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PRODUCT USED IN: Soap - Cold Process, Liquid Soap & Washes
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Nathan • New York
Date Submitted: 12/23/2015
I Recommend This Product!
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"Great product " |
COMMENTS: Perfect red and so simple to use! Liquid pigment is my favorite!
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PRODUCT USED IN: Soap - Melt & Pour
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THINGS I LIKE |
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THINGS I'D LIKE TO CHANGE |
• Liquid form • Color • Quality
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Ronda • Ohio
Date Submitted: 11/22/2015
I Recommend This Product!
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"Love the color!" |
COMMENTS: Nice color! I thought it might be too dark of a red but it looked great with some glitter added.
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PRODUCT USED IN: Soap - Melt & Pour, Soap - Cold Process
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THINGS I LIKE |
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THINGS I'D LIKE TO CHANGE |
• Color • mixed in MP soap nicely
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Crystal • Missouri
Date Submitted: 11/09/2015
I Recommend This Product!
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"Matte Americana Red Liquid Pigment" |
COMMENTS: I usually use the color blocks, but when I need something quick this is perfect to use.
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PRODUCT USED IN: Soap - Melt & Pour
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Renee • Minnesota
Date Submitted: 09/20/2015
I Recommend This Product!
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"great!!!" |
COMMENTS: Good color. Great price for natural product. Wish it was in a bottle instead of a jar!!!
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PRODUCT USED IN: Soap - Melt & Pour
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THINGS I LIKE |
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THINGS I'D LIKE TO CHANGE |
• Great price!!! Great product!!
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• Please put product in a squirt bottle.
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Judy • Vermont
Date Submitted: 09/04/2015
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"Color is too pale" |
COMMENTS: I bought this liquid red color because the red oxide was out of stock. I called to ask how much to use to get the equivalent shade I got with the powdered oxide but was told there was no way to tell so I used about 3 times as much and it was the palest pink. If you want red in your cold process soap, DON'T buy the liquid color, buy the dry oxide!
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PRODUCT USED IN: Soap - Cold Process
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THINGS I LIKE |
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THINGS I'D LIKE TO CHANGE |
• It mixes easily in the oils/lye mixture
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Dorene • Georgia
Date Submitted: 08/28/2015
I Recommend This Product!
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"Works well" |
COMMENTS: I use this in many products and it performs well. Like the description says it is matte and I have to spice it up with glitter to make it shine & stand out. It doesn't bleed and that is a wonderful thing! I found a bar left over from Valentine's Day and the red heart has not migrated through to the other colors.
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PRODUCT USED IN: Soap - Melt & Pour
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THINGS I LIKE |
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THINGS I'D LIKE TO CHANGE |
• Does not migrate
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Janice • New Jersey
Date Submitted: 07/24/2015
I Recommend This Product!
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"Great color" |
COMMENTS: This is my first try with a liquid color. It performed very well. Great color control, mixes in well in cold process soap. I was looking to save time in color prep and this works well. You dont have to mix a color first before adding it. I started with small amount and added until I got the color I needed. Makes a nice pink.
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PRODUCT USED IN: Soap - Cold Process
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THINGS I LIKE |
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THINGS I'D LIKE TO CHANGE |
• Time saver • Ease of use.
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• None
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Shelley • Tennessee
Date Submitted: 05/01/2015
I Recommend This Product!
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"Easy to use. Quick and simple" |
COMMENTS: Love this product. Easy and simple. Colors come out great.
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PRODUCT USED IN: Soap - Melt & Pour
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Kayla • Ohio
Date Submitted: 05/01/2015
I Recommend This Product!
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"Great color" |
COMMENTS: I love this red, it always turns out great. You can make it as light or as dark as you want. I always keep it on hand and it holds up really well in CP soap.
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PRODUCT USED IN: Soap - Cold Process
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Demetria • Virginia
Date Submitted: 04/28/2015
I Recommend This Product!
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"liquid color" |
COMMENTS: Color blends right in easily...just wish it came it a squirt bottle instead of a jar...
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PRODUCT USED IN: Soap - Melt & Pour, Liquid Soap & Washes, Bath Fizzies & Salts
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Holly • Oklahoma
Date Submitted: 12/27/2014
I Recommend This Product!
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"love it" |
COMMENTS: This is red that is hard to describe. It's not an orangey-red...but it's not a true red. Nice color though.
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PRODUCT USED IN: Soap - Melt & Pour, Soap - Hot Process, Bath Fizzies & Salts, Exfoliants & Sugar Scrubs, Lotions, Creams & Butters
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Barbara • Oklahoma
Date Submitted: 11/22/2014
I Recommend This Product!
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"Matte Americana Red Liquid PigmentI like the muted" |
COMMENTS: I like the understated color. The pigment is economical as it will color many pounds of melt and pour.
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PRODUCT USED IN: Soap - Melt & Pour
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Ashley • North Carolina
Date Submitted: 10/29/2014
I Recommend This Product!
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"Very pretty" |
COMMENTS: Very pretty red. Also a beautiful pink if only a few drops are used.
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PRODUCT USED IN: Soap - Melt & Pour
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julie • North Carolina
Date Submitted: 10/24/2014
I Recommend This Product!
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"Perfect Color" |
COMMENTS: This produces a perfect red without being orangey or brick red.
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PRODUCT USED IN: Soap - Melt & Pour
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Nadine • Pennsylvania
Date Submitted: 10/23/2014
I Recommend This Product!
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"Colors well" |
COMMENTS: I got this as a free sample and used quite a few times in CP soap, each time making a different shade. It doesn't bleed, and the color turns out really nice for the soap.
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PRODUCT USED IN: Soap - Melt & Pour
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THINGS I LIKE |
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THINGS I'D LIKE TO CHANGE |
• Easy to use.
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• Nothing.
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Samantha • Georgia
Date Submitted: 10/01/2014
I Recommend This Product!
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"Beautiful color!" |
COMMENTS: This creates a very beautiful rich color. I adore it, will buy again!
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PRODUCT USED IN: Lotion Bars & Sticks
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pam • Texas
Date Submitted: 07/23/2014
I Recommend This Product!
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"good" |
COMMENTS: great depth of color!
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PRODUCT USED IN: Soap - Melt & Pour, Soap - Hot Process, Liquid Soap & Washes, Bath Fizzies & Salts, Body Sprays & Perfume, Exfoliants & Sugar Scrubs, Face Care, Hair Care, Lip Care, Lotion Bars & Sticks, Lotions, Creams & Butters, Mineral Makeup, Room & Linen Sprays, Candles - Paraffin, Candles - Soy
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Elizabeth • Alabama
Date Submitted: 07/18/2014
I Recommend This Product!
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"Matte Americana Red" |
COMMENTS: It makes a lovely pink in my white MP bases. It's not a "true" red however, more of a brick red. Now that I have the mini mixer I will probably just buy the powder version from now on.
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PRODUCT USED IN: Soap - Melt & Pour, Soap - Cold Process, Soap - Hot Process
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Carla • Florida
Date Submitted: 07/06/2014
I Recommend This Product!
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"great for hot process soap making!" |
COMMENTS: This pigment blends beautifully! I need more!
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PRODUCT USED IN: Soap - Hot Process
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Julie • Tennessee
Date Submitted: 06/10/2014
I Recommend This Product!
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"Americana Red liquid color" |
COMMENTS: Love this color, it stays true red and makes my soaps look wonderful
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PRODUCT USED IN: Soap - Cold Process
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Miya • Idaho
Date Submitted: 05/16/2014
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"My fingers are aching!!!" |
COMMENTS: I ordered seven different 5ml sample size bottles of the liquid pigment. Out of these seven, only two are usable and will actually come out of the bottle - the other four arrived totally coagulated. They require brute strength to get out the tiniest drop - my poor hands and fingers are aching now! Even after attempting to use a needle to see if I could clear out the opening and giving the vials a good shake in case of ingredient separation, I can't get more than a drop out per minute of intense squeezing. If I'd known the sample sizes were going to be this difficult to use, I would have just paid more for the 2oz versions without bothering to test the product first.
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PRODUCT USED IN: Soap - Melt & Pour
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Kathryn • New Hampshire
Date Submitted: 05/10/2014
I Recommend This Product!
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"Matte Americana Red Liquid Pigment" |
COMMENTS: Used for a column pour in a CP soap recipe. Dispensing is somewhat messy when removing from the wide-mouth jar, but a good product nonetheless. The liquid is easier to control color with than the pigment, in my experience.
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PRODUCT USED IN: Soap - Cold Process
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Bethany • Virginia
Date Submitted: 05/08/2014
I Recommend This Product!
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"Matte Americana Red Liquid Pigment " |
COMMENTS: I think the name of this color - americana red, is a bit misleading. It is more like a brick red or rusty brown color. Still, it is perfect for when you want a brown/red color! My only complaint is that I hate the twist off container this comes in. It makes it more messy to use. Other than that, great product!
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PRODUCT USED IN: Soap - Melt & Pour
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Karen • Connecticut
Date Submitted: 04/26/2014
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"Speckley" |
COMMENTS: I went with a liquid this time because I was having trouble getting the powder to mix in well. Still having trouble with the liquid mixing in. It seems to speckle in the soap. Not sure why. I will try mixing into the oils at trace instead of when the soap is finished and see if that helps. On a different point you don't need to use lot to get the color you are going for.
WSP Response: | For cold and hot process soap we recommend the mixing the pigment powders with a small amount of reserved oils and adding at trace. Our Mini Mixer works great to easily blend the color into the reserved oil. |
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PRODUCT USED IN: Soap - Hot Process
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THINGS I LIKE |
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THINGS I'D LIKE TO CHANGE |
• Concentrated color
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Binyomin • New Jersey
Date Submitted: 04/23/2014
I Recommend This Product!
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"AMERICA! AMEEERICA! I CHOOSE YOU!" |
COMMENTS: I'd 'vote' for this color in a U.S. election any day! This is a truly Red American Flag color, great for my 'red white and blue' product line.
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PRODUCT USED IN: Soap - Melt & Pour
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Andrea • Florida
Date Submitted: 03/27/2014
I Recommend This Product!
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"Excellent Quality" |
COMMENTS: Beautiful color and blends easily
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PRODUCT USED IN: Soap - Melt & Pour, Bath Fizzies & Salts
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THINGS I LIKE |
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THINGS I'D LIKE TO CHANGE |
• Quality • Price
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tammie • Ohio
Date Submitted: 03/03/2014
I Recommend This Product!
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"easy" |
COMMENTS: So easy to use and gives a beautiful color in my lotions!
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PRODUCT USED IN: Lotions, Creams & Butters
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Wanda • Indiana
Date Submitted: 02/25/2014
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"Not so sure about this one" |
COMMENTS: I tried to use this but it seems really thick. It looks like paste in the little bottle. Not sure if that is what it is supposed to look like or not. It also takes quite a bit to color my product
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PRODUCT USED IN: Soap - Melt & Pour
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Judy • Illinois
Date Submitted: 02/13/2014
I Recommend This Product!
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"Good Brick Red" |
COMMENTS: I wouldn't use this one for a what I think of as a true Christmas red, but a very pretty brick red.
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PRODUCT USED IN: Soap - Melt & Pour
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Katy • Alabama
Date Submitted: 02/06/2014
I Recommend This Product!
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"looks great!" |
COMMENTS: love the look of this color in my m&p soap
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PRODUCT USED IN: Soap - Melt & Pour
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Tiiu • North Carolina
Date Submitted: 02/02/2014
I Recommend This Product!
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"Beautiful color" |
COMMENTS: Used 9 drops to make a beautiful shade of pink MP soap (1 lb). Lovely pink color that I used with the Fresh Cut Roses fragrance as well as some crushed dried rose petals.
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PRODUCT USED IN: Soap - Melt & Pour
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THINGS I LIKE |
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THINGS I'D LIKE TO CHANGE |
• easy to use • lovely color
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JoAnne • Maine
Date Submitted: 12/29/2013
I Recommend This Product!
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"Excellent Product" |
COMMENTS: Very true coloring. Not much needed for good color. As always, WSP is the best.
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PRODUCT USED IN: Soap - Cold Process
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Jessica • California
Date Submitted: 12/19/2013
I Recommend This Product!
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"Good Oxide Dye" |
COMMENTS: This dye was very easy to use and gave me a nice deep pink color in my white soap base. If you are expecting a true red from this dye you need to use a clear glycerin base without titanium dioxide. If you are looking for a great pink color and you currently use titanium dioxide then this is the dye you are looking for!
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PRODUCT USED IN: Soap - Melt & Pour
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THINGS I LIKE |
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THINGS I'D LIKE TO CHANGE |
• Nice Pink Shades
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• Nothing
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Heather • Wisconsin
Date Submitted: 12/03/2013
I Recommend This Product!
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"deep red!" |
COMMENTS: WOW! what a pretty red! I needed something to add to my flag soap. this was the perfect color!
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PRODUCT USED IN: Soap - Melt & Pour
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Wendy • California
Date Submitted: 11/27/2013
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"Mulberry" |
COMMENTS: I have used this several times and each time it is a mulberry color
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PRODUCT USED IN: Soap - Melt & Pour, Soap - Cold Process
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Ashley • Connecticut
Date Submitted: 09/15/2013
I Recommend This Product!
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"lovely brick red" |
COMMENTS: a nice and easy way to color melt and poor soaps. yah you can use them in CP and HP soaps but i like the pre mix for the MP.
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PRODUCT USED IN: Soap - Melt & Pour
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Jarrett • Tennessee
Date Submitted: 07/18/2013
I Recommend This Product!
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"Easy to use" |
COMMENTS: These colors are so easy to use! Works just as described, and turns out a quality product again and again! Can't get much easier than that!
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PRODUCT USED IN: Soap - Melt & Pour
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Denise • Arizona
Date Submitted: 06/08/2013
I Recommend This Product!
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"Great color; doesn't fade or bleed!" |
COMMENTS:
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PRODUCT USED IN: Soap - Melt & Pour, Soap - Cold Process
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Emily • Wisconsin
Date Submitted: 12/21/2008
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"NOt a very pretty red" |
COMMENTS: I've liked the other colors of liquid pigment, but I could only achieve a somewhat ketchup like red with this!
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PRODUCT USED IN: Soap Products
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Noel • Virginia
Date Submitted: 12/28/2006
I Recommend This Product!
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"Great color" |
COMMENTS: The small jars these colors come in can be difficult to use, but a glass eyedropper works well. This color mixes well and I didn't need much to achieve great results. This is definitely a keeper!
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PRODUCT USED IN: Soap Products
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Dawn • Connecticut
Date Submitted: 10/26/2005
I Recommend This Product!
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"Pretty but not red" |
COMMENTS: I used quite a bit to color clear melt and pour soap and never really got a good red from it. It was almost a pinky red really. I used it since it does not migrate and I needed that but don't know about using it in really large batches of soap since I used about a teaspoon in only 4 oz as it was.
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PRODUCT USED IN: Soap Products
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