We have wholesale soap making supplies. Perfect for professional soap makers and DIY hobbyists. Aromatherapy essential oils, melt and pour soap bases, molds, cutters, colors, unscented bases, plus ingredients like shea butter, cocoa butter. Outstanding bulk discounts available.
Sample Sets
Our Basic Lotion base contains Sunflower Oil and Allantoin. Native American Indians were the first to discover the healing properties of Sunflower Oil which is rich in Vitamin E that helps moisturize and regenerate skin. Allantoin is thought to have the ability to help heal wounds, sores and stimulate growth of healthy tissue. It is a skin softener and anti-irritant. It is similar to the Head to Toe Lotion but is less translucent in appearance. Great to use as is or you can add fragrance and color.
Common Uses:
Lotion. Body Moisturizer. This is a ready to use base. It can be used “as is” or it can have color and fragrance incorporated prior to packaging.
Points of Interest:
Contains Sunflower Oil and Allantoin. Sunflower Oil is rich in Vitamin E that helps moisturize and regenerate skin. Allantoin is thought to have the ability to help heal wounds, sores and stimulate growth of healthy tissue.
Color: White Gloss Consistency: Average Feel of Skin After 2 Minutes: Smooth Composition: 98% Naturally Derived Ingredients Maximum Fragrance: 4% (Follow IFRA Guidelines) Maximum Heating Temperature: 140º F Recommended Container: Plastic Bottle or Malibu Tube
Note: Click on “Read More” for important information about “Maximum Heating Temperatures” and “Maximum Fragrance Levels”.
Physical Form:
White Viscous Liquid
Solubility:
Emulsion Accepts Most Oil & Water Additives
Country of Origin:
United States
Storage:
Room temperature. Air tight container.
Best Used By:
One year from date of purchase.
Shelf Life Once Used in Manufacturing:
One year from manufacturing date.
Maximum Temp Note: If a base is heated over “Maximum Heating Temperature” for greater than 5 minutes the current preservative system can be rendered inactive and additional preservative is required to prevent the growth of mold, bacteria and fungus. If more than 5% additives are incorporated into the base, the current preservative system will be diluted and additional preservative will be required.
Maximum Fragrance Note: Some fragrance and essential oils may thin or thicken this base. You will want to conduct performance testing to ensure your final product performs as you desire.
If ordering 300 gallons, your order will be supplied in open head steel drums with plastic liner and delivered by a freight truck. Click here to view an open head steel drum.
Country Of Origin: United States
This product is not on the CA Prop 65 list of toxic chemicals.
This product conforms to the reporting requirements of California Proposition 65 (Safe Drinking Water and Toxic Enforcement Act of 1986). We are conforming to the regulation by reporting the existence, or lack thereof, of ingredients deemed reportable by the above mentioned regulations via a Safety Data Sheet (SDS), in Section 15 "Regulatory Information." Ingredients from Natural Food Sources (NFS) and are exempt from reporting in accordance with Title 27, § 25501(a).
Directions:
On low heat, warm base to 120º F or until it becomes liquid. Add cosmetic grade fragrance and FDA approved color additive. Pour into container. Allow to return to room temperature and apply top. Label per FDA label requirements.
Note: Amount of fragrance cannot exceed IFRA guidelines (listed for each fragrance on this website) and should not exceed this products “Maximum Fragrance Load” of 4%. If your lotion does not remain white when you rub it into your skin then you have used too much color. If product significantly thins you have used too much fragrance.
Question + Answer. Here you can ask or answer questions All questions are queued and answered quickly during business hrs. You can also answer questions posted by other customers if you have valuable information.
COMMENTS: For a “Basic” lotion, this product is great for our men line of products. It is easy to work, it absorbs fragrances very well, and it is of great value. As far as it’s properties; the fast absorption by the body is perfect for men. It is moisturizing and very nice to the touch; almost silky. Highly recommend!
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• It’s consistency • It’s value • It’s versatility
• Nothing
Shauna • Colorado
Date Submitted: 03/26/2022
I Recommend This Product!
"Nice and easy to use"
COMMENTS: Nice product and easy to use.
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• Ready to use • Absorbs quickly
• None at this time
C • Texas
Date Submitted: 11/24/2021
"Very thin"
COMMENTS: Very thin and watery, it provided moisture for a few seconds but the look and feel didn’t last beyond seconds. I added glycerin to thicken and add moisture
PRODUCT USED IN: Lotions, Creams & Butters
Ellen • Texas
Date Submitted: 08/27/2021
"Just ok."
COMMENTS: I don't find this very high quality. It doesn't moisturize all that well, but is fairly easy to use.
PRODUCT USED IN: Lotion Bars & Sticks
India • Texas
Date Submitted: 08/25/2021
I Recommend This Product!
"Wonderful!"
COMMENTS: Great lotion base that is non greasy.
PRODUCT USED IN: Lotions, Creams & Butters
chris • Washington
Date Submitted: 01/12/2021
"Smells like plastic"
COMMENTS: This lotion has a strong smell of plastic. It's also way too thick. The plastic smell is not negated by adding scent and the thickness makes it really hard to mix scents even after heating. Will not order again.
PRODUCT USED IN: Lotions, Creams & Butters
Raven • Illinois
Date Submitted: 10/30/2020
"Basic Lotion Base"
COMMENTS: This product is very thin and cheap feeling. Does not moisturize. Skin is still very dry after multiple application. Customers are not pleased with this product at all.
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• too thin • not moisturizing • too expensive for quality
Dawn • Texas
Date Submitted: 03/15/2020
I Recommend This Product!
"Crafters Choice Basic Lotion"
COMMENTS: This is my personal favorite lotion base
I love how well it holds fragrance and the way it feels on skin. It doesn't feel heavy or sticky.
PRODUCT USED IN: Lotions, Creams & Butters
Rene • California
Date Submitted: 11/15/2019
I Recommend This Product!
"A Keeper for me. "
COMMENTS: I made a 2 oz test bottle, scented with Oatmeal, Milk & Honey, to take with me to work today and it's a wonder I have any left. My coworkers were ooh'ing and ahh'ing over how smooth and silky this lotion felt. Non-greasy, smooth, absorbed quickly and holds the scent nicely. It also made handling those irritatingly crisp new bills a lot easier, which was a really nice surprise for me and my fellow cashiers. Within an hour, I received several orders for their own bottles of lotion.
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• Non-greasy • Perfect consistency
• Not a single thing.
SUZANNE • Texas
Date Submitted: 10/02/2019
I Recommend This Product!
"Light and not sticky"
COMMENTS: This lotion base creates a wonderful, light lotion that absorbs quickly and holds scent well. I make "kitchen lotion" with this; if you're like me I wash my hands frequently and I like to apply a light lotion that isn't heavy. I probably use this lotion 8-10 times/day! My customers love this concept and love the product.
PRODUCT USED IN: Liquid Soap & Washes
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• light • non greasy • holds scent well
Alysa • Georgia
Date Submitted: 09/25/2019
I Recommend This Product!
"Excellent Product"
COMMENTS: love using this in my lotions
PRODUCT USED IN: Lotions, Creams & Butters
Andrea • Oregon
Date Submitted: 07/30/2019
"Watery, thin application"
COMMENTS: My first time trying a different lotion base from my usual. My customers are not happy. I ordered this as I can purchase it in bulk verses where I locally get my base. This cream is thin and gives off a watery smell application. It does blend well and holds scent so that is a plus
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• holds scent
• watery • thin application • smell when applying
cheryl • Ohio
Date Submitted: 07/27/2019
I Recommend This Product!
"Easy to use base"
COMMENTS: This is an excellent base for adding lotions to your product line
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• Blends well • Customers love it • Great product
Bridgette • North Carolina
Date Submitted: 07/26/2019
I Recommend This Product!
"Simple light summer lotion - works for us"
COMMENTS: This is a light weight, not too greasy lotion. Customers love it. It holds scent well.
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• Perfect balance
• easier to get into bottles!
Anita • Arkansas
Date Submitted: 07/12/2019
I Recommend This Product!
"Wonderful feeling"
COMMENTS: This lotion base is hydrating, non-greasy, and absorbs quickly. I've added fragrance and water Soluble dyes and it's not too thin after mixing them in. Everything mixes in easily. I love this lotion!
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• Easy to work with • Great price
Brett • Oklahoma
Date Submitted: 07/09/2019
I Recommend This Product!
"Great basic lotion"
COMMENTS: Great lotion, blends well, creamy, and non greasy.
PRODUCT USED IN: Lotions, Creams & Butters
Lanna • Pennsylvania
Date Submitted: 07/07/2019
I Recommend This Product!
"Great base!"
COMMENTS: Works great! Very nice basic base! Holds scent well.
PRODUCT USED IN: Lotions, Creams & Butters
Tomi • Nevada
Date Submitted: 06/24/2019
I Recommend This Product!
"Phenomenal. We bought 36 gallons!"
COMMENTS: We love this base. We add shea butter and olive oil to really thicken it up and give a beautiful smooth spread. Cant wait to order more!
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• Cost efficient • easily add scent and package
Sherry • New York
Date Submitted: 06/14/2019
I Recommend This Product!
"Amazing!"
COMMENTS: This lotion is very light and is easily absorbed. It does not lay on the skin long, making it ideal for people who don't like that greasy or heavy feeling. It was able to take essential oil well, without becoming thin. I only used 1% to start with but it did not show any indication of separation. Already bought more!
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• Everything
• Offer more sizse options ( not so big) • Be able to save on 2 lb size
Christy • Virginia
Date Submitted: 04/03/2019
I Recommend This Product!
"Great product!"
COMMENTS: This lotion base is by far the best base I've found! Not greasy....works well with all fragrances and colors!
PRODUCT USED IN: Lotions, Creams & Butters
Rebecca • New York
Date Submitted: 02/22/2019
I Recommend This Product!
"This is an excellent!"
COMMENTS: This is an excellent base for lotions. My customers love it. Be careful to follow recipes and directions exactly as to not dilute the antimicrobial properties
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• Very nice to work with
• nothing
Renee • Maryland
Date Submitted: 01/31/2019
I Recommend This Product!
"Super Great"
COMMENTS: I love everything about this product, goes on smooth and works well with scents
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• everything
Deborah • North Carolina
Date Submitted: 01/15/2019
I Recommend This Product!
"Basic Lotion Base"
COMMENTS: This is truly a good basic lotion. It's priced so that you can give your customer a very good lotion at a lower cost to them. Accepts fragrance very well. It goes on smoothly without giving you that heavy, greasy feeling that some other lotions do. Absorbs into skin quickly.
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• Price • Not greasy
Lori • Louisiana
Date Submitted: 11/25/2018
"Non-Moisturizing"
COMMENTS: I made a few batches and none of them were moisturizing. They did dry on the hands quickly but neither myself or my testers liked it. It's too bad that I purchased the one gallon.
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• Moisturizing Properties
Tiffany • Georgia
Date Submitted: 11/20/2018
I Recommend This Product!
"Very nice for the price "
COMMENTS: I used this for a wholesale order and typically only use goats milk. Love the quality held color and scent well. Only complaint was the bottle it came in.
PRODUCT USED IN: Lotions, Creams & Butters
Sandra • Missouri
Date Submitted: 10/24/2018
I Recommend This Product!
"Awesome light lotion"
COMMENTS: This is my go to base for my light lotion! It is pumpable and thin enough for squeeze tubes. But, not watery at all! Super moisturizing and silky! I love it!
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• Pumpable • Silky and smooth • Very moisturizing
Krystal • Arkansas
Date Submitted: 10/23/2018
I Recommend This Product!
"Awesome base!"
COMMENTS: I absolutely love everything about this base! It holds scents or colorant well and it glides on the skin and soaks in quickly. It is the only lotion we use and all of my customers love it!
PRODUCT USED IN: Face Care, Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• Everything
ELAINE • Florida
Date Submitted: 10/03/2018
"not sure..."
COMMENTS: Although I used this lotion base in a floral scented recipe, I found that the unscented base housed in the plastic jug had an odor that smelled like the plastic itself. I love all of the products from your company and understand that sometimes we don't always know how it will keep in challenging elements such as hot weather, sitting in the UPS / FEDex center, and so on.
It is rich and creamy and does blend well with my geranium essential oil based synergy.
PRODUCT USED IN: Lotions, Creams & Butters, Massage Oils
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• rich and creamy
• different container / no leaching • no mineral oil / petrolatum
HAZEL • Texas
Date Submitted: 09/22/2018
I Recommend This Product!
"Very Pleased"
COMMENTS: First time mixing my own lotion, decided to try this base and so far it’s been great! Holds fragrances well, easy to work with! Can’t wait to mix matching fragrances to my soap!
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• Great base • Easy to work worth • Holds fragrance well
Angela • Oklahoma
Date Submitted: 09/17/2018
I Recommend This Product!
"Won't be disappointed"
COMMENTS: Mixes well for massage creams
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• It's not too thick
• Nothing
Katherine • Georgia
Date Submitted: 08/05/2018
I Recommend This Product!
"Worked great"
COMMENTS: worked great in my lotions and feels great on skin.
PRODUCT USED IN: Lotions, Creams & Butters
Jalynnette • North Carolina
Date Submitted: 07/25/2018
I Recommend This Product!
"Creamy"
COMMENTS: Easy to use, smooth texture, holds fragrance well. Very easy to work with...
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• smooth, creamy • silky texture
Heather • Michigan
Date Submitted: 07/23/2018
I Recommend This Product!
"Use for my sons line of lotions"
COMMENTS: I will continue to buy this lotion it takes all of my scents well and people love it!
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• Feel • non greasy
Brook • Indiana
Date Submitted: 05/10/2018
I Recommend This Product!
"Great Lotion Base"
COMMENTS: This is so simple and easy to work with! Just add fragrance and color and it's done. I love this base!
PRODUCT USED IN: Lotions, Creams & Butters
Jill • Ohio
Date Submitted: 04/15/2018
I Recommend This Product!
"Lotion Base"
COMMENTS: I add more ingredients to this Base but I really like this base
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• Pretty white • Smooth
Kyle • Texas
Date Submitted: 04/14/2018
I Recommend This Product!
"Very nice feel, easily absorbed "
COMMENTS: I purchased the 1 gallon jug of this base and I am SO HAPPY I did! The base is very light and glides on easily. No greasy feel and holds fragrance and color very well. Thank you so much!
PRODUCT USED IN: Face Care
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• Everything
• Nothing!
Greg • Oklahoma
Date Submitted: 02/23/2018
I Recommend This Product!
"Great Base Lotion"
COMMENTS: I love this lotion for its simplicity, it allows me to take different ingredients and create specific need products.
PRODUCT USED IN: Lotions, Creams & Butters
sharon • Maryland
Date Submitted: 02/02/2018
I Recommend This Product!
"BEST EVER BASIC LOTION OUT THERE."
COMMENTS: WSP ROCKS IT AGAIN WITH THIS BASIC LOTION, QUAILTY, AND I CAN CUSTOMIZE IT HOWEVER I LIKE,WORDERFUL PRODUCT, SIKIN SOFTEN, WORDERFUL GLIDE ON SKIN, PEOPLE LOVE THIS BASE. YOU ALWAYS HIT IT OUT OF THE PARK.
PRODUCT USED IN: Exfoliants & Sugar Scrubs, Face Care, Hair Care, Lip Care, Lotion Bars & Sticks
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• SKIN SOFTEN • WORDERFUL GLIDE ON SKIN
• not a thing
regina • Oklahoma
Date Submitted: 01/08/2018
I Recommend This Product!
"Creamy"
COMMENTS: Awesome base. Goes on creamy. No greasy feeling. Absorbs nicely. Leaves the skin feeling nourished and refreshed. Will definitely buy again.
PRODUCT USED IN: Lotions, Creams & Butters
Angela • Kansas
Date Submitted: 12/02/2017
I Recommend This Product!
"Great Lotion Base"
COMMENTS: Lotion Base is smooth, non-greasy, not too thick but not thin either. It is the perfect consistency. It is very easy to mix other oils and fragrances in to customize lotion. Definitely using this product!
PRODUCT USED IN: Lotions, Creams & Butters
Tonya • Kentucky
Date Submitted: 11/01/2017
I Recommend This Product!
"Decent"
COMMENTS: I tried this product on a whim. Sells well, however, I've had a couple complaints that customers thought it was a little bit too greasy.
PRODUCT USED IN: Lotions, Creams & Butters
Melinda • Texas
Date Submitted: 10/30/2017
I Recommend This Product!
"Basic Lotion Base"
COMMENTS: I have extremely dry hands. I was not happy with the texture and feel of the lotion on my hands. I added some coconut oil and more importantly, shea butter to the mixture. I ended up with the perfect recipe for my very dry hands. I am going to share the new mixture with my customers, as samples. Hopefully I will get good reviews from them.
PRODUCT USED IN: Lotions, Creams & Butters
Manon • Maryland
Date Submitted: 10/15/2017
I Recommend This Product!
"Perfect"
COMMENTS: Nice consistency
PRODUCT USED IN: Soap - CPOP
Carol • California
Date Submitted: 10/12/2017
I Recommend This Product!
"Basic Lotion Base"
COMMENTS: I recently had a customer order for lotion & soap gift sets. I originally used a different lotion base that was extremely hard to get into my 1 oz. bottles. I checked in with WSP customer service to find out if there was a "thinner" lotion base I could use for this project and they directed towards the Basic Lotion Base which has made it so much easier to fill the bottles (1 oz Natural Boston Round Plastic Bottle 20/410). Thank you for the wonderful products and customer service!
PRODUCT USED IN: Lotions, Creams & Butters
Khalilah • Delaware
Date Submitted: 10/04/2017
I Recommend This Product!
"Absolutely LOVE!!!"
COMMENTS: Very moisturizing and makes your skin feel soft.
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• EVERYTHING!
• NOTHING
Jennifer • Tennessee
Date Submitted: 09/25/2017
I Recommend This Product!
"It's a staple"
COMMENTS: This product is a staple for us. It's definitely an everyday lotion.
PRODUCT USED IN: Lotions, Creams & Butters
kerry • Missouri
Date Submitted: 08/14/2017
I Recommend This Product!
"Ordering more!"
COMMENTS: Such a nice glide, no 0ily residue. My husband was the first "customer review", a hard sell on hand lotion, but was impressed! I already have 3 shop locations ordering, so this will be a great product to keep in stock.
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• Great right out of the jug
• none
Cynthia • Kentucky
Date Submitted: 07/15/2017
I Recommend This Product!
"Great!"
COMMENTS: This is a great lotion base that leaves no sticky residue, and the price is right! It's so easy to blend with essential oils and fragrance oils. Will definitely buy again!
PRODUCT USED IN: Lotions, Creams & Butters
Kerri • Texas
Date Submitted: 07/12/2017
I Recommend This Product!
"Impressed!"
COMMENTS: I wasn't sure how I would like the Basic base or if it would be watery. It isn't! It feels wonderful on my skin. I recently make some in Black Raspberry Vanilla scent and it is incredible. Will be getting more of this!
PRODUCT USED IN: Lotions, Creams & Butters
Heather • Michigan
Date Submitted: 06/20/2017
I Recommend This Product!
"Easiest to use!"
COMMENTS: This is the easiest body lotion to customize, ever! I make soaps, and make the same scent in the matching lotion and this is SO easy with the gallon bottle and pump! I just love this!
PRODUCT USED IN: Lotions, Creams & Butters
Brianna • Georgia
Date Submitted: 06/15/2017
I Recommend This Product!
"Perfect"
COMMENTS: Great for lotions
PRODUCT USED IN: Lotions, Creams & Butters
Omera • Arkansas
Date Submitted: 06/09/2017
I Recommend This Product!
"basic lotion base"
COMMENTS: long lasting moisture.
PRODUCT USED IN: Lotions, Creams & Butters
Karen • Nebraska
Date Submitted: 05/30/2017
I Recommend This Product!
"Basic Lotion Base"
COMMENTS: This is a very nice light lotion, mix your fragrance blends and you're good to go.
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• Light texture • Goes on smooth
• N/A
Michele • Pennsylvania
Date Submitted: 04/26/2017
I Recommend This Product!
"Basic Lotion"
COMMENTS: very nice lotion, smooth, holds scents great!
PRODUCT USED IN: Lotions, Creams & Butters
Brae • Alabama
Date Submitted: 04/18/2017
I Recommend This Product!
"Silky skin"
COMMENTS: The lotion base is perfect for tweaking and making your own. It takes all of the hassle of creating it yourself. It leaves your skin feeling smooth, soft without all of the greasy look or feeling. It hold fragrance and color really well.
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• price • quality • fast shipping
Joretta • Texas
Date Submitted: 03/25/2017
I Recommend This Product!
"easy to use"
COMMENTS: Good product easy to use good base
PRODUCT USED IN: Lotions, Creams & Butters
THINGS I LIKE
THINGS I'D LIKE TO CHANGE
• easy to use • feels silky not greasy
• Nothing
Kimberly • Massachusetts
Date Submitted: 03/06/2017
I Recommend This Product!
"Lotion Base"
COMMENTS: this lotion base is silky and does what I need, it does absorb rather quickly I believe due to alcohol. it is not like the homemade scratch ones that linger which is preferred.
Bases Unscented
Melt and Pour Soap Bases
Paraben Free Bases
Sample Sets
