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Cosmetic Colorants / Pigment Colors / Pigment Liquids / #P4597

Crafter's Choice™

Matte Americana Red Liquid Pigment

5.0	54 reviews \| 23 answered questions

This red is non-bleeding and has brick tone. In white bases it appears muted. More details

See Customer Photos

Made in THE USA

Size

5 ml $1.09 5.45fl oz Most Popular 2.5 oz $10.95 4.38fl oz 16 oz $33.45 2.09fl oz 92.8 oz (Bulk) $60.95 0.66fl oz Best Deal

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Matte Americana Red Liquid Pigment

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Product Details

This red is non-bleeding and has brick tone. In white bases it appears muted.

Approved Cosmetic Uses & Our Test Results:

MP Soap Only: No General: Yes Mixes Best In: MP Soap Lip Products: Yes
Bath Water: Yes (Use Poly 80) Migrates: No Finish: Matte Eye Products: No
CP Soap Stable: Yes Nails: No UV Fade: No

This product is not on the CA Prop 65 list of toxic chemicals.

This product conforms to the reporting requirements of California Proposition 65 (Safe Drinking Water and Toxic Enforcement Act of 1986). We are conforming to the regulation by reporting the existence, or lack thereof, of ingredients deemed reportable by the above mentioned regulations via a Safety Data Sheet (SDS), in Section 15 "Regulatory Information." Ingredients from Natural Food Sources (NFS) and are exempt from reporting in accordance with Title 27, § 25501(a).

International Nomenclature of Cosmetic Ingredients (INCI):
Glycerin, Iron Oxides

Common Name Ingredient Listing (FDA Approved):
Glycerin, Iron Oxides

Directions:

Stir well. Using a plastic dropper, add color to base drop-by-drop. Use amount as desired. Adding more drops will produce a darker color. You have used too much color if your soap bubbles are not white. Adding this color to white soap will produce a pastel colored bar of soap.

Product Information:

Brand Crafter's Choice™

Country Of Origin United States

CA Prop 65

Documents:

Declaration of Conformity Safety Data Sheet (SDS) Pending - Please Check Back Soon Animal Testing Statement

Have more questions? See Q&A

Recipes & Videos (3)

Apple with Leaf MP Soap Recipe

Poppy Flowers Soap Recipe

Blending Custom Colors for Soap Video

Questions & Answers (23)

Question + Answer. Here you can ask or answer questions All questions are queued and answered quickly during business hrs. You can also answer questions posted by other customers if you have valuable information.

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23 Question(s) Shown Below

Posted By: Aisha | October 18, 2022

"Good day, is this safe for shampoo and conditioner use?"

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Posted By: Linda | November 17, 2020

"Is this safe to use in lipgloss base like versagel?"

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Posted By: Crystal | September 05, 2020

"Are there any phthalates or parabens in this product?"

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Posted By: Malinda | May 11, 2020

"Why is this liquid pigment not safe for lip products when the ingredients are only glycerin and American red matte iron oxide pigment? I also researched those 2 ingredients on your site and they are both safe for lips. "

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Posted By: Sonja | November 10, 2019

"Can these colors be used in liquid soap?"

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Posted By: Patti | October 04, 2019

"Will any of the "Matte" liquid pigments be transparent in a clear melt & pour soap base? If not, could you please recommend a colorant that would be both transparent/ clear and also not migrate or bleed. Thank you!"

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Posted By: David | November 08, 2018

"I have a few questions having reviewed this product. 1. Will this keep water dyed? If yes, will it the water be clear enough to view particulate within it such as glitter? 2. Will this product stain materials it is encased in for long periods of time (minimum time-frame 6 months)? If yes, to what degree does staining occur? Thank you for your time. I look forward to your response."

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Posted By: Michelle | May 09, 2018

"If I use this color in bath bombs along with polysorbate 80 will it then color the bath water?"

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Posted By: Christy | February 25, 2018

"I have your shower gel base and need a colorant that will not sink to the bottom. Would these colors be a good choice and will the color separate from the base? Thank you! "

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Posted By: Rebecca | February 12, 2018

"If you made bath bombs with this, could they be sold?"

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Posted By: Christy | November 15, 2017

"Will these pigments color bath water when used in bath bombs? "

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Posted By: Mikki | September 20, 2017

"Can this be used in Bath Bombs as well? I am looking for a Glycerin base color to add to my bombs. I have a customer that does not like the Mica's."

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Posted By: Alexandria | June 07, 2017

"Are any of the liquid colorants good to mix with one another? Example red and yellow is it really making orange, red and blue am I really going to get a violet/ purple..."

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Posted By: Deborah | April 09, 2017

"would these liquid pigments work in soy candles to color?"

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Posted By: sandeep | November 10, 2015

"hello what are the colorants for cold process soap there is lots of colors like micas, oxides, pigments i don't know which do best with cold process soap "

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Posted By: Michelle | October 26, 2015

"Will the Liquid Pigment bleed when soap is used?"

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Posted By: Kristen | March 24, 2015

"When making lotion (using the process of heating & then pouring) which is better to use, liquid color or powder? I am new to lotion making and would like to know before ordering. "

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Posted By: jacee | December 03, 2014

"Would these be ok to use for lipstick? "

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Posted By: Regina | August 17, 2014

"What color media is the best for melt and pour soaps. I use about 1/5th of a cube of color per 40 oz of soap. The colors turn out beautifully and then after more than a week, I am getting a lot of fading. Now I am aware of the lighting issue. Will I need to display (or store) my soaps in a dark cabinet?"

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Posted By: doa | March 09, 2014

"Can I use the liquid pigments to color bath salts?"

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Posted By: Nichole | January 13, 2014

"I currently use the pigment powders to color my sugar Scrubs which consist of oils. Would the liquid pigment work? "

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Posted By: Alyssa | January 10, 2014

"Would this be considered a "natural" (non-toxic) colorant? If not, what products do you have that are? "

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Posted By: Michele | November 16, 2013

"What does it mean when it says that the color will not remain transparent in clear base soaps? Will it become opaque?"

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Customer Reviews (54)

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Average Customer Rating:

(54 Reviews)

Krystal • Ohio

Date Submitted: 09/17/2020

"wont come out "

COMMENTS: no matter how much a shake to stir up as it seperates while sitting, all of these matte liquids simply will NOT come out of the drop bottle they come in! i end up having to cut off the top and store in a different bottle. horrible

PRODUCT USED IN: Soap - Melt & Pour, Liquid Soap & Washes

THINGS I LIKE		THINGS I'D LIKE TO CHANGE
		• doesnt come out of bottle

Amber • Minnesota

Date Submitted: 02/28/2019

"Not the red they show"

COMMENTS: I don’t know how the photos they show to sell this look so red, but this is like a brown-red. I regret not just buying a sample but the pics fooled me. When i blend this with a combo of other reds I have I can sometimes achieve a decent red, and when that fails I just add gold mica. I find that gold mica can cover a multitude of sins!

PRODUCT USED IN: Soap - Melt & Pour

THINGS I LIKE		THINGS I'D LIKE TO CHANGE
• Easy to work with		• Show pic of product in jar

Karen • Oklahoma

Date Submitted: 10/27/2018

I Recommend This Product!

"Nice Color "

COMMENTS: A bit disappointed in it not being a true red but that’s not what the description says either. It is a really nice, I’m going to call it, Brick Red. Nothing wrong with it at all.

PRODUCT USED IN: Soap - Melt & Pour, Liquid Soap & Washes

THINGS I LIKE		THINGS I'D LIKE TO CHANGE
• Easy to control light or dark you want

Mikki • Louisiana

Date Submitted: 10/11/2017

I Recommend This Product!

	"A True Red"
COMMENTS: Before now been getting pink. Love this red.
PRODUCT USED IN: Soap - Melt & Pour, Bath Fizzies & Salts

Dana • Delaware

Date Submitted: 09/02/2017

I Recommend This Product!

"Brick red in CP"

COMMENTS: This is a brick red to merlot red in CP soap. Easy to use and nice that it's a liquid.

PRODUCT USED IN: Soap - Cold Process

THINGS I LIKE		THINGS I'D LIKE TO CHANGE
• Already a liquid • Easy to use

cgawlik • Georgia

Date Submitted: 03/31/2017

	"not my favorite"
COMMENTS: Not sure what the deal is with the liquid colors but I had horrible clumping issues with my cp soaps while trying to use these. Switched to dry colorants and havent experienced same problems.
PRODUCT USED IN: Soap - Cold Process

Olena • Illinois

Date Submitted: 02/04/2017

I Recommend This Product!

	"I like it."
COMMENTS: Nice red color.
PRODUCT USED IN: Soap - Melt & Pour

Karen • Washington

Date Submitted: 01/25/2017

I Recommend This Product!

	"LOVE THIS COLOR OF RED!"
COMMENTS: Love this color! It is so hard to find a red that gives a real AMERICANA RED result. This one I love! It is not too dark and does not give you a pink hue when used! REAL AMERICANA RED!
PRODUCT USED IN: Soap - Melt & Pour

dondra • Maryland

Date Submitted: 01/17/2017

I Recommend This Product!

	"beautiful rose color "
COMMENTS: I added this to a batch of liquid suspension soap with pearlizer and it made a beautiful soft pink color. I have had my body wash in heat and in the cold car and I have not seen any form of separation or changing of the color. I really like this and will buy again.
PRODUCT USED IN: Liquid Soap & Washes

Steve • Georgia

Date Submitted: 01/16/2017

I Recommend This Product!

	"Nice brigh red"
COMMENTS: Can make it as light or dark as you want!! Love it
PRODUCT USED IN: Soap - Melt & Pour

Diane • Missouri

Date Submitted: 12/04/2016

I Recommend This Product!

	"Love it!"
COMMENTS: Use a lot during the holidays
PRODUCT USED IN: Soap - Melt & Pour

Marley • Texas

Date Submitted: 11/26/2016

I Recommend This Product!

	"Great!"
COMMENTS: I really like this liquid pigment,it was very smooth and easy to blend in with M&P soap base plus the color was the perfect shade of American Red.
PRODUCT USED IN: Soap - Melt & Pour

shannon • Alabama

Date Submitted: 11/15/2016

I Recommend This Product!

"Great color!"

COMMENTS: Love the color! We know micas are best for bath bombs, but I confess, I tried using this and it still works great if not using much. I recommend for the great color alone! beautiful!

PRODUCT USED IN: Soap - Melt & Pour, Bath Fizzies & Salts

THINGS I LIKE		THINGS I'D LIKE TO CHANGE
• Rich color • dropper tip on container

corena • Oklahoma

Date Submitted: 10/20/2016

I Recommend This Product!

	"Matt American red"
COMMENTS: Great color easy to work with
PRODUCT USED IN: Soap - Melt & Pour

Dana • California

Date Submitted: 09/11/2016

I Recommend This Product!

"Good, but not GREAT"

COMMENTS: I'm sure I'm not alone when I admit that I would love it if I could find a true RED color which wouldn't migrate/bleed. This is a nice color, but more of a brick red than what I would deem a true red.

PRODUCT USED IN: Soap - Melt & Pour

THINGS I LIKE		THINGS I'D LIKE TO CHANGE
• Easy to use		• Wish it were more of a true red

Robert • Pennsylvania

Date Submitted: 09/09/2016

I Recommend This Product!

"Good colorant"

COMMENTS: Used in m&p soap was hoping for a deeper brick, more of a strawberry coloring. No odor, and easy to use.

PRODUCT USED IN: Soap - Melt & Pour

THINGS I LIKE		THINGS I'D LIKE TO CHANGE
• Easy to use		• Make darker

Mary • Ohio

Date Submitted: 06/23/2016

I Recommend This Product!

	"nice rich color"
COMMENTS: I like these, too. No mixing involved.
PRODUCT USED IN: Soap - Melt & Pour

Jessica • Louisiana

Date Submitted: 05/22/2016

I Recommend This Product!

"I'm in love!"

COMMENTS: I'm in love with Matte Americana Red Liquid Pigment!!

PRODUCT USED IN: Soap - Melt & Pour, Soap - Cold Process

THINGS I LIKE		THINGS I'D LIKE TO CHANGE
• Color • Ease of use..		• Nothing..

Vittoria • Kentucky

Date Submitted: 03/01/2016

I Recommend This Product!

"Use this to achieve a gingery peach"

COMMENTS: This is a wonderful red. It will deliver an autumnal shade, a muted Christmas red for more rustic looking Christmas products, and when just a bit is used, a lovely, gingery peach.

WSP Response:

If you are looking for a colorant that will not bleed try any of our Mica Powders.

PRODUCT USED IN: Soap - Melt & Pour

THINGS I LIKE		THINGS I'D LIKE TO CHANGE
• Lovely red for various seasons • A little bit yields a pretty muted peach		• It bleeds

Melissa • Nevada

Date Submitted: 03/01/2016

I Recommend This Product!

	"Excellent "brick" read"
COMMENTS: Pre-mixed and easy to use in m&p. Love this stuff!
PRODUCT USED IN: Soap - Melt & Pour

KIMBERLEY • Georgia

Date Submitted: 01/31/2016

I Recommend This Product!

	"Best Red Colorant"
COMMENTS: This is the best red colorant that i have used. Gave me a perfect bright red in my cp soaps, as well as in body wash. A little goes a long way and the liquid form is easier to use than the powder in my opinion.
PRODUCT USED IN: Soap - Cold Process, Liquid Soap & Washes

Nathan • New Jersey

Date Submitted: 12/23/2015

I Recommend This Product!

"Great product "

COMMENTS: Perfect red and so simple to use! Liquid pigment is my favorite!

PRODUCT USED IN: Soap - Melt & Pour

THINGS I LIKE		THINGS I'D LIKE TO CHANGE
• Liquid form • Color • Quality

Ronda • Ohio

Date Submitted: 11/22/2015

I Recommend This Product!

"Love the color!"

COMMENTS: Nice color! I thought it might be too dark of a red but it looked great with some glitter added.

PRODUCT USED IN: Soap - Melt & Pour, Soap - Cold Process

THINGS I LIKE		THINGS I'D LIKE TO CHANGE
• Color • mixed in MP soap nicely

Crystal • Missouri

Date Submitted: 11/09/2015

I Recommend This Product!

	"Matte Americana Red Liquid Pigment"
COMMENTS: I usually use the color blocks, but when I need something quick this is perfect to use.
PRODUCT USED IN: Soap - Melt & Pour

Renee • Minnesota

Date Submitted: 09/20/2015

I Recommend This Product!

"great!!!"

COMMENTS: Good color. Great price for natural product. Wish it was in a bottle instead of a jar!!!

PRODUCT USED IN: Soap - Melt & Pour

THINGS I LIKE		THINGS I'D LIKE TO CHANGE
• Great price!!! Great product!!		• Please put product in a squirt bottle.

Dorene • Georgia

Date Submitted: 08/28/2015

I Recommend This Product!

"Works well"

COMMENTS: I use this in many products and it performs well. Like the description says it is matte and I have to spice it up with glitter to make it shine & stand out. It doesn't bleed and that is a wonderful thing! I found a bar left over from Valentine's Day and the red heart has not migrated through to the other colors.

PRODUCT USED IN: Soap - Melt & Pour

THINGS I LIKE		THINGS I'D LIKE TO CHANGE
• Does not migrate

Janice • New Jersey

Date Submitted: 07/24/2015

I Recommend This Product!

"Great color"

COMMENTS: This is my first try with a liquid color. It performed very well. Great color control, mixes in well in cold process soap. I was looking to save time in color prep and this works well. You dont have to mix a color first before adding it. I started with small amount and added until I got the color I needed. Makes a nice pink.

PRODUCT USED IN: Soap - Cold Process

THINGS I LIKE		THINGS I'D LIKE TO CHANGE
• Time saver • Ease of use.		• None

Shelley • Tennessee

Date Submitted: 05/01/2015

I Recommend This Product!

	"Easy to use. Quick and simple"
COMMENTS: Love this product. Easy and simple. Colors come out great.
PRODUCT USED IN: Soap - Melt & Pour

Kayla • New York

Date Submitted: 05/01/2015

I Recommend This Product!

	"Great color"
COMMENTS: I love this red, it always turns out great. You can make it as light or as dark as you want. I always keep it on hand and it holds up really well in CP soap.
PRODUCT USED IN: Soap - Cold Process

Demetria • Virginia

Date Submitted: 04/28/2015

I Recommend This Product!

	"liquid color"
COMMENTS: Color blends right in easily...just wish it came it a squirt bottle instead of a jar...
PRODUCT USED IN: Soap - Melt & Pour, Liquid Soap & Washes, Bath Fizzies & Salts

Holly • Oklahoma

Date Submitted: 12/27/2014

I Recommend This Product!

	"love it"
COMMENTS: This is red that is hard to describe. It's not an orangey-red...but it's not a true red. Nice color though.
PRODUCT USED IN: Soap - Melt & Pour, Soap - Hot Process, Bath Fizzies & Salts, Exfoliants & Sugar Scrubs, Lotions, Creams & Butters

Barbara • Oklahoma

Date Submitted: 11/22/2014

I Recommend This Product!

	"Matte Americana Red Liquid PigmentI like the muted"
COMMENTS: I like the understated color. The pigment is economical as it will color many pounds of melt and pour.
PRODUCT USED IN: Soap - Melt & Pour

Ashley • New York

Date Submitted: 10/29/2014

I Recommend This Product!

	"Very pretty"
COMMENTS: Very pretty red. Also a beautiful pink if only a few drops are used.
PRODUCT USED IN: Soap - Melt & Pour

julie • North Carolina

Date Submitted: 10/24/2014

I Recommend This Product!

	"Perfect Color"
COMMENTS: This produces a perfect red without being orangey or brick red.
PRODUCT USED IN: Soap - Melt & Pour

Nadine • Pennsylvania

Date Submitted: 10/23/2014

I Recommend This Product!

"Colors well"

COMMENTS: I got this as a free sample and used quite a few times in CP soap, each time making a different shade. It doesn't bleed, and the color turns out really nice for the soap.

PRODUCT USED IN: Soap - Melt & Pour

THINGS I LIKE		THINGS I'D LIKE TO CHANGE
• Easy to use.		• Nothing.

Samantha • Georgia

Date Submitted: 10/01/2014

I Recommend This Product!

	"Beautiful color!"
COMMENTS: This creates a very beautiful rich color. I adore it, will buy again!
PRODUCT USED IN: Lotion Bars & Sticks

pam • Texas

Date Submitted: 07/23/2014

I Recommend This Product!

	"good"
COMMENTS: great depth of color!
PRODUCT USED IN: Soap - Melt & Pour, Soap - Hot Process, Liquid Soap & Washes, Bath Fizzies & Salts, Body Sprays & Perfume, Exfoliants & Sugar Scrubs, Face Care, Hair Care, Lip Care, Lotion Bars & Sticks, Lotions, Creams & Butters, Mineral Makeup, Room & Linen Sprays, Candles - Paraffin, Candles - Soy

Elizabeth • Alabama

Date Submitted: 07/18/2014

I Recommend This Product!

	"Matte Americana Red"
COMMENTS: It makes a lovely pink in my white MP bases. It's not a "true" red however, more of a brick red. Now that I have the mini mixer I will probably just buy the powder version from now on.
PRODUCT USED IN: Soap - Melt & Pour, Soap - Cold Process, Soap - Hot Process

Carla • Florida

Date Submitted: 07/06/2014

I Recommend This Product!

	"great for hot process soap making!"
COMMENTS: This pigment blends beautifully! I need more!
PRODUCT USED IN: Soap - Hot Process

Julie • Tennessee

Date Submitted: 06/10/2014

I Recommend This Product!

	"Americana Red liquid color"
COMMENTS: Love this color, it stays true red and makes my soaps look wonderful
PRODUCT USED IN: Soap - Cold Process

Kathryn • New Hampshire

Date Submitted: 05/10/2014

I Recommend This Product!

	"Matte Americana Red Liquid Pigment"
COMMENTS: Used for a column pour in a CP soap recipe. Dispensing is somewhat messy when removing from the wide-mouth jar, but a good product nonetheless. The liquid is easier to control color with than the pigment, in my experience.
PRODUCT USED IN: Soap - Cold Process

Bethany • Virginia

Date Submitted: 05/08/2014

I Recommend This Product!

	"Matte Americana Red Liquid Pigment "
COMMENTS: I think the name of this color - americana red, is a bit misleading. It is more like a brick red or rusty brown color. Still, it is perfect for when you want a brown/red color! My only complaint is that I hate the twist off container this comes in. It makes it more messy to use. Other than that, great product!
PRODUCT USED IN: Soap - Melt & Pour

Binyomin • New Jersey

Date Submitted: 04/23/2014

I Recommend This Product!

	"AMERICA! AMEEERICA! I CHOOSE YOU!"
COMMENTS: I'd 'vote' for this color in a U.S. election any day! This is a truly Red American Flag color, great for my 'red white and blue' product line.
PRODUCT USED IN: Soap - Melt & Pour

Andrea • Tennessee

Date Submitted: 03/27/2014

I Recommend This Product!

"Excellent Quality"

COMMENTS: Beautiful color and blends easily

PRODUCT USED IN: Soap - Melt & Pour, Bath Fizzies & Salts

THINGS I LIKE		THINGS I'D LIKE TO CHANGE
• Quality • Price

tammie • Ohio

Date Submitted: 03/03/2014

I Recommend This Product!

	"easy"
COMMENTS: So easy to use and gives a beautiful color in my lotions!
PRODUCT USED IN: Lotions, Creams & Butters

Judy • Illinois

Date Submitted: 02/13/2014

I Recommend This Product!

	"Good Brick Red"
COMMENTS: I wouldn't use this one for a what I think of as a true Christmas red, but a very pretty brick red.
PRODUCT USED IN: Soap - Melt & Pour

Katy • North Carolina

Date Submitted: 02/06/2014

I Recommend This Product!

	"looks great!"
COMMENTS: love the look of this color in my m&p soap
PRODUCT USED IN: Soap - Melt & Pour

Tiiu • North Carolina

Date Submitted: 02/02/2014

I Recommend This Product!

"Beautiful color"

COMMENTS: Used 9 drops to make a beautiful shade of pink MP soap (1 lb). Lovely pink color that I used with the Fresh Cut Roses fragrance as well as some crushed dried rose petals.

PRODUCT USED IN: Soap - Melt & Pour

THINGS I LIKE		THINGS I'D LIKE TO CHANGE
• easy to use • lovely color

JoAnne • Maine

Date Submitted: 12/29/2013

I Recommend This Product!

	"Excellent Product"
COMMENTS: Very true coloring. Not much needed for good color. As always, WSP is the best.
PRODUCT USED IN: Soap - Cold Process

Heather • Wisconsin

Date Submitted: 12/03/2013

I Recommend This Product!

	"deep red!"
COMMENTS: WOW! what a pretty red! I needed something to add to my flag soap. this was the perfect color!
PRODUCT USED IN: Soap - Melt & Pour

Ashley • Connecticut

Date Submitted: 09/15/2013

I Recommend This Product!

	"lovely brick red"
COMMENTS: a nice and easy way to color melt and poor soaps. yah you can use them in CP and HP soaps but i like the pre mix for the MP.
PRODUCT USED IN: Soap - Melt & Pour

Jarrett • Virginia

Date Submitted: 07/18/2013

I Recommend This Product!

	"Easy to use"
COMMENTS: These colors are so easy to use! Works just as described, and turns out a quality product again and again! Can't get much easier than that!
PRODUCT USED IN: Soap - Melt & Pour

Denise • Arizona

Date Submitted: 06/08/2013

I Recommend This Product!

	"Great color; doesn't fade or bleed!"
COMMENTS:
PRODUCT USED IN: Soap - Melt & Pour, Soap - Cold Process

Noel • Virginia

Date Submitted: 12/28/2006

I Recommend This Product!

	"Great color"
COMMENTS: The small jars these colors come in can be difficult to use, but a glass eyedropper works well. This color mixes well and I didn't need much to achieve great results. This is definitely a keeper!
PRODUCT USED IN: Soap Products