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Welcome to the new Wholesale Supplies Plus! We’re so excited to welcome you to the new Wholesale Supplies Plus website. We gave our site a full refresh with one goal in mind: making it easier (and more inspiring) for you to find exactly what you need for your next project.   Faster, smoother, and easier to explore The new site is built for speed, so you can browse, search, and shop without the lag. We also improved navigation across the board, making it simpler to explore categories, discover new favorites, and get where you’re going in fewer clicks.   A clean, modern look you’ll notice right away When you visit for the first time, you’ll see a fresh new design that feels clean, modern, and easy on the eyes. It’s a more streamlined experience that keeps the focus on what matters most: your creativity, your supplies, and your next big idea.   New tools to help you plan, shop, and create This refresh goes beyond a new look. These new tools make it easier to save favorites, shop smarter, and keep your next project moving. Wish Lists are here so you can save your favorites, keep track of ideas, and come back when you’re ready to stock up. Better recipe layouts make learning and creating easier, and now our recipes are fully shoppable, so you can add what you need as you go. Meet our new AI Assistant, ready to answer questions, guide you through options, and suggest products based on what you’re making.   Introducing WSPlus Rewards Along with the new look and feel, we’re also launching WSPlus Rewards, our new rewards program designed to give back every time you shop. With WSPlus Rewards, you can earn points, unlock perks, and enjoy rewards that make every order feel even more worth it.   We can’t wait for you to experience the upgraded Wholesale Supplies Plus website. Take a look around, explore what’s new, and get inspired for whatever you’re making next.

There are now about 80 million millennials, according to United States Census Bureau data. Generally defined as those born between 1981 through 1997, millennials have surpassed baby boomers as the demographic that makes up the bulk of the population (though there are still more baby boomers and Gen X’ers who identify as the head of the household).

It’s often said that word-of-mouth is the best form of advertising, and it’s also the cheapest. There are lots of ways to promote your small business that don’t cost much money and you’ve likely used some of them already.

Fragrance Fomulator oils have a specific molecular composition, which allows them to be successfully used as single note scents or blended for custom formulations. This revolutionary system has been designed by a team of scientists to allow consumers to develop their own unique scents for soaps and cosmetics. Set yourself apart from your competition with your own blends. Below are some of our custom blends that were inspired by the Southwest Region of the USA!

Fragrance Fomulator oils have a specific molecular composition, which allows them to be successfully used as single note scents or blended for custom formulations. This revolutionary system has been designed by a team of scientists to allow consumers to develop their own unique scents for soaps and cosmetics. Set yourself apart from your competition with your own blends. Below are some of our custom blends that were inspired by the Southeast Region of the USA!

Have you ever wondered how to choose the best fragrance for a successful fundraising product? The simple answer is to sell a product that people are looking to buy. With that said, there are thousands of fragrances from which to choose. How do you select a scent that is the most likely to sell? Narrowing down the options can be overwhelming for both the formulator and the buyer. 

Our natural oils are composed of triglycerides, three fatty acids connected by a glycerin backbone. A fatty acid can be saturated, meaning it has no double bonds between carbon atoms in the chain; unsaturated, with one double bond; or polyunsaturated, with two or more double bonds. Rancidity occurs when these double bonds are broken and newer, smellier compounds are created.

“Do unto others as you would have them do unto you.” What we now refer to as the Golden Rule summarizes one of the most important maxims of good business practice and philosophy. Treat your customers the same way you would want to be treated if you were their customer.

Birthday celebrations are not complete without a fun color palette, delicious treats, and plenty of decorations. You can find inspiration for your product lines in birthday traditions as well as from major retailers. Here are some fun tips to inspire birthday celebrations in your retail collections!

Dry shampoo is a type of shampoo used to reduce hair greasiness without the need for water. It is a powdered cosmetic product commonly sold in the form of either an aerosol spray or a powder shaker, depending upon the formula.

Over the past decade or so, mineral oil has seen its share of debate in the beauty and skincare arena. This article examines the pros and cons of mineral oil so you can decide for yourself whether or not to use mineral oil in the formulations you develop for you and your customers.

Hyaluronic acid (HA) is a naturally occurring substance in the body, primarily found in the skin, eyes, and connective tissues. Known for its incredible ability to retain moisture, hyaluronic acid is a popular ingredient in skincare products, including soaps, creams, and serums. Its hydrating properties make it essential for maintaining vibrant, youthful skin. But what exactly does hyaluronic acid do, and why should you consider it for your skincare routine? Let’s dive in. Yes, hyaluronic acid moisturizers are known to be safe and effective for daily use. In fact, incorporating a hyaluronic acid moisturizer into your everyday skincare routine can contribute to optimal hydration levels, helping to leave your skin soft, plump, and radiant. Its lightweight and non-greasy formula make it suitable for all skin types, including oily and sensitive skin. To maximize its potential benefits, apply the moisturizer to slightly damp skin, as hyaluronic acid works best when it has water to bind to. Pairing it with a good sunscreen during the day may also protect your hydrated skin from environmental damage. With consistent use, a hyaluronic acid moisturizer has the potential to enhance your skin’s elasticity, smoothness, and overall health. Hyaluronic acid may offer numerous benefits for the skin, making it a staple in many skincare routines. Deep Hydration: HA can hold up to 1,000 times its weight in water, ensuring your skin stays hydrated throughout the day. Improved Elasticity: Regular use promotes potential skin elasticity, helping it appear firmer and more youthful. Smoother Skin: HA may reduce the appearance of fine lines and wrinkles by plumping the skin. Enhanced Skin Barrier: It has the potential to fortify the skin’s natural barrier, protecting it from environmental damage. Soothing Properties: HA can calm irritated or sensitive skin, making it suitable for all skin types. Hyaluronic acid’s primary role in skincare is contributing to hydration, but its reported benefits go far beyond that. It binds water to the skin’s surface, creating a plump and smooth appearance. This hydration not only helps minimize fine lines and wrinkles but also supports overall skin maintenance by contributing to its suppleness. Additionally, HA has the potential to promote cell turnover and healing, making it beneficial for dry, damaged, or aging skin. With consistent use, hyaluronic acid may leave your skin glowing and revitalized. Hyaluronic acid is generally safe for all skin types, including sensitive and acne-prone skin. However, some people could potentially experience minor irritation, redness, or breakouts when using HA in overly concentrated forms or paired with other harsh ingredients. To avoid this, choose products formulated with a balanced concentration of HA and perform a patch test before applying them to your face. If you have extremely dry skin, HA may work best when used with a moisturizer to prevent dehydration from its water-binding properties.Incorporating hyaluronic acid into your skincare routine, whether through soap, serums, or moisturizers, can potentially transform your skin’s hydration and glow. With its reported ability to nourish and protect, HA is a must-have ingredient for glowing, youthful skin.