Business Guides

Happy customers are key to keeping your business afloat but creating a sense of unity among the other “VIPs” in your business (like employees, and vendors) can be the real “glue” that allows you to deliver exceptional products, promotions, and service. 

The New Year isn’t just about making resolutions in your personal life; it presents a prime opportunity to focus on simple goals that will streamline the way your business functions for the entire year. Here are three simple New Years’ Resolutions guaranteed to transform your business.

Earlier this year, Pinterest, the social media tool with more than 70 million users (80% of whom are women) released a new account feature made just for businesses like yours. Aside from being a free venue to showcase images of your products, it can drive sales. Pinterest stats from 2014 revealed that 47% of online shoppers had bought something thanks to a Pinterest recommendation; the average order value for Pinterest buyers is nearly $60. Here’s how to get started with the new business feature on Pinterest, and why it may soon become your social media of choice.

If you are one of those soapers that goes all out and develops a completely new product line for the holidays, then own it! There’s nothing wrong with stocking up on every pumpkin and peppermint fragrance oil you can nd, but there’s a right way to do it. It is the most wonderful (and pro table) time of the year so have fun with it. Here is a guide to follow when you’re adjusting your product line this season: 

The harvest season in agriculture terms traditionally represents a time of “reaping what one sows” and transitioning from external factors to the internal.  This shift in seasons, behavior, and mindset also represents a time business owners can leverage to check in with the state of business to assess how the fruits of their labor have paid off thus far, and determine if you’re still running the type of business that speaks to your passions and interests.  Here are a few questions to help assess if your business, and the role you play in it, still nourishes your internal passions. 

Multi-tasking may seem like the best option when you have an endless to do-list. However, new research shows that focsuing on one task at a time can actually lead you to be more productive. Here are some tips on focusing and getting things done.  

Some call it superstition, some say it provides powerful motivation. Whatever your thoughts, ringing in a New Year has its way of lighting a fire under those of us with a dream. This is an especially meaningful time for entrepreneurs, or aspiring entrepreneurs, to strategize a strong foundation upon which to build those dreams. 

Most businesses make New Year’s Resolutions, but far fewer succeed at identifying how to make actionable and meaningful adjustments to their business. Here’s a look at some simple yet impactful ways you can improve your business this year.

Change is inevitable and unavoidable.  How you embrace and adapt to change could mean the difference between success and failure in business.  Some businesses do it much better than others and the results are obvious.

You may think of it as sheer entertainment, but with 500 million dedicated users, Instagram is one of the world's largest mobile ads platforms. Social-savvy businesses, large and small, jumped into this community of visual storytellers because they saw the potential to grow their fan base and increase sales conversions.

Hiring employees can seem like a waste of time if you're looking for the wrong things. A majority of the time skills can be trained, so the key is to focus on other characteristics, such as emotional intelligence and personality type. With this sample Q&A you can see what is important to look for in the hiring process, as well as start thinking about your own interview questions!

Regardless of how large your business is, many of the same principles apply when it comes to your business running smoothly. This article is not intended to help you start a new business, but rather give tips to businesses that are already up and running.