Basic Lotion Base

• Physical Form: White, opaque viscous cream
• Appearance: Less translucent than the Head to Toe Lotion Base
• Maximum Fragrance Oil Load: 1%
• Maximum Essential Oil Load: 0.33%
• Country of Origin: United States
• Available Sizes: Available in small quantities through large-volume bulk formats, including 5-gallon buckets and 50-gallon drums

This cream base uses a multi-component system built around Glyceryl Stearate, Cetearyl Alcohol, Ceteareth-20, and Polysorbate 60, a combination that produces a reliable, stable oil-in-water emulsion across a broad range of temperatures and conditions. Glyceryl Stearate is a widely used primary emulsifier that contributes to a smooth, non-greasy skin feel. Cetearyl Alcohol is a fatty alcohol that adds body and stability to the emulsion while contributing to the rich, spreadable texture. Ceteareth-20 and Polysorbate 60 function as co-emulsifiers that support emulsion integrity and broad compatibility with added fragrance oils and colorants. Together this system is one of the primary reasons the Basic Lotion Base performs consistently across production batches and accepts customization without significant risk of emulsion breakdown.

Allantoin is one of the most well-regarded skin-conditioning actives in personal care formulation, and its inclusion in this cream base adds meaningful functional depth beyond basic moisturization. Originally found in comfrey root, it is now primarily produced through synthesis for cosmetic use. In finished formulations, allantoin is believed to increase water content in the outer layers of skin and is thought to promote a smoother skin feel over time. It is also reported to have a mild keratolytic effect, meaning it is believed to help soften and gently encourage the shedding of dead skin cells from the skin surface. Allantoin is considered non-irritating and non-sensitizing at standard cosmetic concentrations, is stable across a pH range of approximately 3 to 8, and is compatible with most personal care emulsion ingredients, making it a technically clean and commercially appealing active to feature on a private label product label.

Basic Lotion Base is an opaque white lotion with a smooth, uniform appearance. Its opaque finish gives it the classic body lotion look that is familiar to consumers and well-suited for private label products across a wide range of market positions. It is visibly less translucent than WSP's Head to Toe Lotion Base, which is an important distinction for formulators choosing between the two products based on finished product aesthetics. When fragrance oils or colorants are added at recommended usage rates, the opaque white base provides a clean, neutral starting point that allows colors to read clearly and consistently in the finished formula.

Water, Glyceryl Stearate, Cetearyl Alcohol, Ceteareth-20, Polysorbate 60, Stearyl Alcohol, Helianthus Annuus (Sunflower) Seed Oil, Allantoin, Phenoxyethanol, Petrolatum, Isopropyl Palmitate, Stearic Acid, Triisopropanolamine, Carbomer, Iodopropynyl Butylcarbamate

• Ready to use straight from the container: no additional emulsification or preservation steps required
• Formulated with Sunflower Seed Oil, which is rich in Vitamin E and is believed to help moisturize and support skin renewal
• Contains Allantoin, widely reported as a skin-softening and anti-irritant ingredient
• Accepts cosmetic-grade fragrance oils, essential oils, and colorants for straightforward product customization
• Preserved and emulsion-stable, supporting consistent batch production at any volume Available as a bulk lotion base suited for small businesses, contract fillers, and wholesale distributors

• Private label body lotions and hand creams
• Customized moisturizers with added fragrance or color for retail skincare lines
• Wholesale lotion base for spas, salons, and personal care product manufacturers
• Starting cream base for skincare formulators looking to scale production without building an emulsion from scratch
• Bulk lotion filling operations requiring a consistent, pre-tested base

The Basic Lotion Base is particularly well-matched for three types of buyers. New and emerging personal care brands that want to bring a finished body lotion to market without the time, cost, and technical risk of scratch formulation will find it a practical starting point. Established makers and small manufacturers who need a reliable, consistent bulk lotion supply for ongoing production benefit from the pre-built emulsifier and preservative system that makes each batch behave predictably. And makers testing a new product concept before committing to custom formulation can use the smaller sample sizes to validate market demand before investing in high-volume production.

For jars: Measure the base into a clean mixing container. Add up to 1% cosmetic fragrance oil or 0.33% essential oil, along with cosmetic-grade color if desired. Mix thoroughly, fill jars, cap, and label.

For bottles: Gently warm the base in a Pyrex container using low, intermittent microwave heat until pourable. Add fragrance or essential oil and color, mix well, then pour into bottles. Allow the product to cool to room temperature before capping and labeling.

• Fragrance oils should be added at no more than 1% and essential oils at no more than 0.33% to maintain formula stability
• Always verify fragrance oil usage rates against current IFRA guidelines before use Liquid dyes, micas, or stained glass colorants are all compatible for adding color
• A Vanilla Color Stabilizer is recommended when working with vanilla-containing fragrances
• For a richer, thicker end product, consider blending with a compatible body butter base — a 50/50 ratio is a commonly used starting point

Basic Lotion Base has a shelf life of 1 year from the date of purchase when stored correctly. Store in a tightly sealed container in a cool, dry location away from direct sunlight and heat sources, ideally between 59 and 77 degrees F. Avoid freezing, as temperature extremes can disrupt the emulsion stability of this cream base. For bulk lotion storage in 5-gallon buckets or 50-gallon drums, label containers clearly with the purchase date so shelf life can be tracked accurately across production batches. If the base was exposed to temperature fluctuations during shipping, allow it to return to room temperature and mix gently before use.

Building a stable lotion emulsion from scratch requires precise ingredient ratios, controlled heating, and thorough testing: a process that adds time and complexity to production. A pre-formulated cream base removes that step entirely, giving makers a consistent, professionally developed starting point that is ready to customize and fill.

For businesses working at volume, sourcing a wholesale lotion base translates directly into more reliable output and fewer batch failures.

This wholesale lotion base is available in volume formats suited for businesses at every stage: from small-batch makers to large-scale manufacturers. With a stable, pre-tested cream base and straightforward customization, it offers a dependable foundation for body care product lines of any size.

What is a lotion base and how do you use it?

A lotion base is a pre-formulated emulsion of water, oils, and emulsifiers that has already been stabilized and preserved. This base is ready to use straight from the container. To use it, simply add cosmetic-grade fragrance oil at up to 1%, essential oil at up to 0.33%, and colorant as desired, then mix and fill into your packaging. For bottles, gently warm the base until pourable before adding your additions.

Can you add fragrance oil to a pre-made lotion base?

Yes. This base readily accepts cosmetic-grade fragrance oils at up to 1% of the total formula weight. Exceeding this amount may affect consistency and stability. Always verify fragrance oil usage rates against current IFRA guidelines before use.

What is the difference between a lotion base and a body butter base?

A lotion base is a lighter, pourable emulsion that contains both water and oils, making it well-suited for body lotions, hand creams, and similar applications. A body butter base is typically anhydrous or much thicker in consistency, relying on a higher concentration of butters and oils to create a richer, more occlusive product. Both can be used independently or blended together depending on the desired texture and application of the finished product.

Is this base available for wholesale and bulk ordering?

Yes. This bulk lotion base is available in multiple volume formats including 5-gallon buckets and 50-gallon drums, making it well-suited for high-volume production environments and wholesale distribution.

How does this base compare to the Head to Toe Lotion Base?

The Basic Lotion Base has a similar formulation but is less translucent in appearance, giving finished products a more traditional, opaque lotion look.